My personal logo evolution

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When I left Goodwin+Johnson and headed back to school, I figured I needed my own logo. This was done in late 1980.

After leaving Coleman, my ex-wife and I started a design business together. She did graphics and I did graphics and product design.

We found that there was another design firm using i2design, so we changed our name and logo. I thought this was pretty good considering our initials were an std.

When I got divorced and lost the Village Design logo, I went back to a modification of my first logo.

I had seen this 8 ball and came up with the idea of "reflecting" the id into the ball for "ideation".

I wanted something to work with this website and to have a strong presence. KISS - Keep It Simple Stupid.

When Coleman introduced the Extreme line of coolers, I designed this logo for them. I won an award for this design. 

when Coleman re-introduced their line of steel coolers, I designed this logo. They sold 70K+ coolers the first year.

When Coleman ventured out into the backyard, I designed this logo for the line of products. Another oval!

Before I went back to work at the newly managed Vornado, they had a name change and I designed this logo for them based on the older logo.

The new Vornado wanted a mark that could be used on apparel and other items without using the full name. This is the mark I designed.

This was a logo I did for an engineering consulting firm that was hired by Vornado Air Circulation Systems to do 3D CAD work.

A logo I designed for a company that did full fitness programs - workout programs, nutritional products, inspirational videos,.

A Wedding Event Planner asked me to design a more professional logo for the association she belonged to.

A friend was building a business that would provide mobile temporary housing for oil workers. Had to be a simple, direct logo to use on trucks, buildings, apparel.

When I was involved in the Cub Scouts of America I designed this logo for our Pack to use at the Pinewood Derby.